Social media dramatically influences digital marketing. Social media also helps brands establish themselves.
The current requirement for business and brands is to have a strong social media presence.
But for their businesses to prosper, it is essential that they thrive on social media.
They have to continually make sure that their content is becoming viral or else their business could face a loss while their competitors make a lot of profit.
To make sure we are always ahead in the race of social media dominance, we have to use the latest social media marketing strategies.
However, social media is continuously evolving.
Companies like Facebook, Twitter, etc. keep tweaking their algorithms.
A recent change in Facebook’s algorithm has reduced the organic reach to less than 2%.
The reduced organic reach means that in this everchanging monarchy of social media, there will be many social media marketing strategies that we will have to learn.
Read these top 10 social media marketing strategy sites to stay updated about the latest trends in social media.
The sites that get a mention today have a dedicated team that does the research for us and posts its findings.
We can use this data in our day to day social media marketing strategies and improve our overall social media engagements.
Top 10 Sites To Learn Social Media Marketing Strategies
Without any doubt, one of my favorite resources to learn social media marketing strategies.
Social Media Examiner was founded in 2009 by Michael Stelzner, and the only aim he had was to share the strategies that worked on social media.
The articles on this blog have helped over 60M readers!
Social Media Examiner is famous for the annual social media reports that it publishes. It contains case studies and actual strategies that work in the real world.
If you genuinely want to be updated with the latest trends in the world of social media, its highly recommended you sign up for their newsletter.
Hubspot is a marketing, sales, and service software provider for small businesses.
Therefore it makes sure that they do everything in their power to gather information about the latest social media marketing strategies and provide the content to the users in an easy to understand way.
If you ever wanted a place where you can learn almost everything about digital marketing or social media in specific, Hubspot blog is the place to go.
Hubspot blog covers some of the most vivid topics related to small business.
And to learn social media marketing, you can check out their posts in the “Marketing” category.
The one blog you need to read if you want to perfect your Facebook ads is from Jon Loomer.
Facebook ads have the highest ROI when compared to other advertising platforms, so it's vital you learn the strategies related to Facebook ads.
Jon Loomer and his team blogs about the various aspects of Facebook Ads and helps out in clearing the doubts associated with Facebook ads.
Jon also has a massive list of courses you can enroll yourself in and perfect the art of running Facebook ads.
To test yourself, take this Facebook ads quiz to see where your knowledge stands.
Hopperhq is a social media automation website that lets you schedule posts on Instagram, Facebook, and Twitter.
Therefore, it means that their target audience is social media marketers. So to attract their attention, they have a dedicated blog that posts articles about the various social media marketing strategies.
The most exceptional work from the blog I found was:
Do keep reading this blog as this social media company posts about articles that have a lot of data in it.
You can analyze this data and use it for your social media marketing strategy.
Duct Tape Marketing is a marketing agency that aims to take over your brand's marketing.
Small business owners are targeted through various articles by the Duct Tape Marketing Blog.
It's perfect for small business owners (obviously) and bloggers because it helps them take control of their social media strategies without spending thousands of dollars.
If you aim to grow your small business, then the Duct Tape Marketing Podcasts are for you.
It covers an array of topics like earning referrals to managing time and being more productive.
This blog is a pure treat to the eyes.
All posts are filled with beautiful illustrations that keep you hooked to the article.
Sprout Social Blog covers topics ranging from the best strategies for Instagram’s stories to analyzing social media stats that matter.
Sprout Social believes in building and growing stronger relationships on social media platforms.
And this is aptly shown in its blog posts.
Peg Fitzpatrick is an independent blogger a popular social media speaker.
Peg Fitzpatrick has written the famous book: The Art of Social Media: Power Tips for Power Users.
So her social media strategies are a result of years of learning and implementing social media strategies in the real world.
Entrepreneurs and small business owners will find a lot of creative inspiration on the blog.
Read this blog with an added level of trust because the blog contains strategies that Peg herself has tried.
The fact that Peg has worked with Pinterest, Facebook, Google, and LinkedIn directly tells a lot about her abilities.
So, don’t waste any time and quickly head over to her blog to learn meaningful strategies for social media.
If social media ever had a news website, it would be Social Media Today.
It is the news site for social media platforms.
Social Media Today is the first place where any updates or changes in the social media platforms will be posted.
The best social media marketing strategies can be found in the “SOCIAL MARKETING” category of the blog.
I highly rely on Social Media Today to learn about the latest trends and the upcoming changes. Therefore, it helps me stay 1 step ahead of my competitors.
Social Media Today has a fierce competitor in the form of Social Media.Biz, and it is very similar to Social Media Today.
It covers social media strategies and posts about them in depth.
It also covers a wide range of topics that are related to content marketing, SEO, and marketing as a whole.
Head over to the Social Media.biz blog and learn about the latest trends in the world of social media.
The folks at Convince and Convert believe in explaining the WHY and WHETHER of social media strategies.
Hence it makes it easy to understand the recommended strategies on the blog.
The best thing I love about their blog is that they do not just post content because they have to.
The content they post has a purpose behind it. It makes the article well written and educational.
Subscribe to their newsletter to stay updated with the latest trends in social media marketing.
WHAT THE AFF was built to filter through the daily noise that exists in the digital marketing world. It’s a digital marketer’s 5-minute daily read, jam-packed with the latest news, trends, tech and actionable advice.
You’ve no doubt found yourself browsing websites and social media over and over again in order to make sure you didn’t miss anything important. After all, in digital marketing, things move quickly!
*infomercial voice* There’s got to be a better way!
Why, yes there is and it’s called WHAT THE AFF. At least 7,500+ digital marketers agree and read it every weekday.
Their mission is to provide every digital marketer with a free daily dose of news, trends, tech and actionable advice in a super-easy to digest format, with transparency and quality as our core principles.
And they sprinkle in some entertainment because life’s too short without memes.
Hence was the list of the ten must-read sites to learn social media marketing strategy.
The list is in no particular order.
Every blog shared here has an intent to share information on the working social media marketing strategies. The strategies shared on the blog are tried and tested.
And with additional images posted as reports in the blog posts, it helps in interpreting the data provided to us.
We can then tinker around that strategy and make use of it in our personalized way.
It's challenging to keep a tab of all the top social media marketing strategy websites.
So, either you pick out your favorites, or you can use an RSS reader to keep your favorite blogs at one place.
Feedly - is an excellent answer to an RSS reader. It helps us keep all our favorite blog and topics in one place. It can also give you alerts for new posts that are published.
In the end, it is safe to conclude that content marketing and social media marketing go hand in hand.
An appealing content will get shared a lot and create an engaging audience.
Even though there are social media strategies from some of the worlds best social media marketers, the one tip that never fails is "Content Is King."
Focus your efforts on publishing a blog post that helps the readers that visit your blog.
This way, both your blog and social media accounts can grow organically.
And organic growth is what every blogger and business aims for.
The higher the organic engagements, more the chances of your work going viral.
So, keep a lookout for social media marketing strategies, but at the same time, do not lose focus from the primary goal of quality content creation.