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7 Must Have Tools to Start Facebook Lead Ads in 2019

Facebook has over 1.85 billion active users in its database. Moreover, a staggering 80% of all internet users are on Facebook. Hence Facebook becomes a potent tool for advertisers.

Advertisers can reach audiences that are perfect for their business models.

Most importantly, Facebook advertising gives you a comprehensive report of your ads. With this data, you can analyze and perfect your advertising campaign.

Facebook ads are cheap, and if implemented correctly, with 5$, you can reach 1000 targeted users.

All these features make Facebook Ads a hit. For all the features it provides, it has become the go-to marketing tool for Advertisers.

To keep its supremacy intact, Facebook keeps increasing its product line for advertising. One tool that helped increase the conversions rates to a whole new level is the all-new Facebook Lead Ads Tool.

Introduction To Facebook Leads Ads Tool

Before Facebook introduced Facebook Lead Ads, the traditional method was to direct the users to a landing page after they clicked on a Facebook ad.

This method of increasing your leads had too many loose ends. It would be great for users who are super interested in the ad that you ran, that they decided to go through the pain of filling out the details.

However, what if they are mildly interested in the offer? They may not want to take the time to leave Facebook and fill out a form.

Another case would be that they were interested in your offer, but the landing page did not quite do the job of convincing them, and they would leave your landing page without converting.

Here comes the savior: Facebook Lead Ads

Facebook Lead Ads allow users to stay on the platform and submit the lead form. Prospects save the extra step of going onto a different website and filling out the form. Facebook lead ads help capture a lead in a shorter click-through path, and hence, it increases conversion rates.

Best Features Of Facebook Lead Ads

Facebook Lead Ads has boosted conversion rates by a considerable number. It has significant benefits for both the advertiser and the prospect.

These benefits are significant because when asking for personal information, it is vital that you remove as many obstacles as possible.

Native Functionality:

Facebook leads ads keeps the user on the platform to avoid switching from one website to another. The forms are also auto-filled, so users only have to click on the button to confirm their participation.

The process becomes fast and smooth for the user. It makes it convenient for the user and hence increases the overall conversion rates.

Data Collection:

Everything is in-house when it comes to Facebook Ads. Data is collected and shown to the advertiser. Now the advertiser can either download it as a CSV file or connect the Facebook Leads to a CRM.

Mobile Responsiveness:

No matter which device the prospect is using, the experience will always be top-notch. Also, Facebook Leads have been specially designed for the convenience of mobile users.

3 Tips To Create A Better Facebook Leads Ad

Below listed are a few tips to get better with Facebook Leads Ads. These tips will help you get more leads and reduce CPA (Cost-Per-Acquisition).

#1 Give Enough Reasons For The Prospect To Fill Your Lead Ad

Asking for personal information via an ad is a lot. Advertisers need to offer something worth the users time and data. Brainstorm ideas about this before creating the ad. Offering something for FREE is the best way of gathering leads. However, make sure it’s a product that ads value.

#2 Only Ask For Information You Need

When in the planning stage, make sure as an advertiser, you only ask for information that is relevant to your sales funnel. Asking for too much information might put the user off. Don’t e tempted by the various offers that Facebook provides to collect user data. Stay focused and only ask for data that is needed in your sales funnel.

#3 Verify The Details

To make sure the data that is collected is valid, add the option of “Higher Intent” when choosing the form type.

Higher Intent prevents the likelihood of typos and other miscreants who fill in false information. Also, this option helps users update contact details after they have submitted the form.

How To Automate Facebook Leads Ads

Facebook Leads lacks native integration with CRM and autoresponders. As an advertiser, you can only download the leads as a CSV.

To connect it to your CRM or an autoresponder, the advertiser has to rely on a third party.

We have listed the top seven tools for automating Facebook leads.

So let’s begin!

#1 LeadsBridge

LeadsBride offers an all-in-one lead generation platform that provides a complete range of suite of tools to connect all your lead generation sources with over 240 platforms.

It provides the best support service to help marketers to avoid any flow interruption. LeadsBridge makes it easy to sync CRM/Email software with popular digital marketing tools.

LeadsBridge connects the advertiser's Lead Ads campaigns to CRM tool/autoresponder and then import them instantly. Advertisers can run their email automation with ease.

Overall rating: 4.5/5

Ease Of Use: 4.5/5

Customer Service: 4.5/5

Starting Price: $29/m

Visit LeadsBrige

#2 Connectio.io

Connectio.io automates and optimizes the facebook advertising completely. It has all the solutions the advanced digital marketers need in one place.

It has a suite of four products:

  1. Connect Audience: This tool synchronizes the autoresponder into Facebook custom audiences.
  2. Connect Leads: Connects the Facebook leads ads into the CRM or autoresponder.
  3. Connect Target: Advertisers can run retargeting campaigns based on the behavior they show on the website.
  4. Connect Explore: Helps the advertisers to find the interest and target the audiences with precision.

Overall rating: 5/5

Ease of use: 4/5

Customer Service: 4/5

Pricing: Starts from $67

Visit Connectio.io

#3 LeadSync

LeadSync is another automation service that syncs Facebooks leads directly to your preferred CRM or automation.

LeadSync also has a 14 days trial period during which you have full access to their tools.

It connects to all major CRM and email marketing tools via API.

Overall rating: 4/5

Ease of use: 5/5

Customer Service: 4.5/5

Pricing: Starts from $19

Visit LeadSync

#4 DriftRock

DriftRocks is a certified Facebook Marketing, Google and LinkedIn partner.

DriftRocks is an all in one solution to gather and syn your leads. It is a marketing technology-based in London that helps clients grow their business through social media advertising.

DriftRock helps you save the manual work and allows advertisers to deliver the next generation of lifecycle marketing campaigns to the client.

With Facebook Leads Ads, it also supports LinkedIn Leads Ads. The data collected by running the advertisements is directly synced to the CRM for improved conversions.

For automatic Facebook Lead Ads sync, DriftRocks provides certified security features to protect sensitive Data and stay GDPR compliant.

DriftRock allows its users to sync conversion events and track individuals ads to purchases. Hence advertisers will be optimizing campaigns for sales rather than just cost-per-lead.

Famous car manufacturer BMW has partnered with DriftRock, and it has helped them reduce their cost per lead by 56% and has increased their lead volume by 2.3X.

Overall rating: 4/5

Ease of use: 4/5

Customer Service: 4/5

Pricing: Custom Pricing

Visit DreamRock

#5 SyncSumo

SyncSumo is another tool that marketers use to sync leads from Facebook ads to CRM and autoresponders.

SyncSumo provides advertisers tools to sync leads from Facebook ads quickly and easily. Almost reviews include the ease with which SynSumo helped them to gather leads into their CRM and autoresponders.

SynSumo helps you create a custom audience with the data the website already has. It helps the advertisers retarget the audience and increase lead generation.

SynSumo lets individuals and brands try out their services for 30 days for 1$ only.

Overall rating: 4/5

Ease of use: 5/5

Customer Service: 4/5

Pricing: 30 days trial for $1

Visit SynSumo

#6 LeadSquared

LeadSquared is a marketing automation tool that helps businesses increase closure rates and manage their sales funnel efficiently.

It has many products in its arsenals, such as their CRM software for both in-house teams and field agents. LeadSquared focuses on marketing automation and has its conversion platform packed with powerful features.

LeadSquared provides seamless Facebook Lead Ads integration and lets you capture all leads from Facebook directly into LeadSquared.

Advertisers can then set up autoresponders, drip marketing campaigns, and other engagements to push the users further into the sales funnel.

With in-built Facebook campaign tracking, advertisers can analyze and improve their campaigns quickly.

Overall rating: 4/5

Ease of use: 4.5/5

Customer Service: 4.5/5

Pricing: Free trial for 15 days

Visit LeadSquared

#7 Leadsconnector.io

LeadsConnector is the most simplistic Facebook Leads Ad sync tool. Also, the only tool in this list that is entirely free to use.

The pricing plan includes a FREE plan where the advertiser can sync up to 20 leads directly into the CRM or trigger an email automation sequence.

LeadsConnector can integrate with up to 40+ third-party services, and sync leads from Facebook directly.

Overall rating: 4.5/5

Ease of use: 4.5/5

Customer Service: 4.5/5

Pricing: Free for 20 leads

Visit Leadsconnector

Summary

Facebook leads ads is a potent tool and helps advertisers gather leads in a much more efficient way.

The CPA goes down, and advertisers get value for their money.

The only downfall is the lack of syncing with third-party CRM and auto-responders natively.

However, even that can be solved by using the top 7 tools mentioned above.

So save the manual hard work and automate the process with ease.