Career planning involves a careful assessment of current industry trends and intersecting your skillset and experience with hiring demands to land the perfect position.
Career opportunities in digital marketing and related IoT sectors see a sharp rate of growth. Undoubtedly, it's a great subset to fish out the best work choices for you.
Reports suggest that 69% of companies already employing digital skills will hire more digital marketers in the coming years. The most in-demand sectors include digital advertising, content creation, curation & strategy.
You have to evaluate your core skills carefully. For example, if you are good at creating content and promoting the same, you may be an excellent influencer. If you are excellent at advertising and Digital Advertising is your sector. Similarly, there can be various combinations.
Here are the top jobs in Digital Marketing for 2019
A profession that you can start from the comfort of your couch, content writing is an ideal choice for beginners as well as pros. However, it would be best if you were good at writing and understanding what a good content copy is.
Textual content is nowhere less critical than video or graphic content when it comes to user demands. Therefore, if the Internet is the machine, content is the fuel, and therefore, excellent content writers are always in demand. Some critical skills professionals look for in content writers include:
On average, a content writer has a median take away of $54,500 annually. However, depending on your skills, market and nature of the job, it can be significantly lower or higher.
If people listen to and follow you online, then you can convert that into a prolific career with high earnings and media exposure.
Content promoters are people who understand what becomes viral on the net. These guys take your campaigns to the next level owing to their big organic reaches and loyal followings.
You can be an independent content promoter, running your own Facebook page, Instagram or Twitter handle, or you could do the same as a company. The perks are great at both places.
Recent statistics show that Instagram influencers charge $1000 per post on average if they have 100,000 active followers. YouTube stars charge double for the same number of followers. Celebrities like Kim Kardashian charge upwards of $250,000 for an Instagram post.
Based on your niche and your ability to garner an online audience, you can take up this career option and make a good name for yourself.
Companies are buying into social media visibility and influence like never before. Digital advertising spends are at an all-time high. It’s all about brand engagement, lead nurturing, and long term loyalty. Excellent Social media managers are critical for these purposes.
Your job becomes to image yourself as the voice of the company online and make sure that the published content upholds its standards and improves prospects with existing and potential customers.
You should have prime skills, including:
The job of a Social Media Manager is demanding, and thus, it pays well. On average, you can earn around $55000 in a year working for an established brand.
Website Design is an evergreen element of the IoT industry and will never go out of demand. It is primarily because of the industry's dynamic nature. New technologies and frameworks disrupt the sector more frequently than other industries so website design is always a frequent need.
If you are a hard-core developer who designs websites on the go, start sending out applications. You might get hired faster than you comprehend.
However, basic web-design skills won't cut it any more. It would be best if you had specialized skill sets with up to date skill sets that include know-how and workings of technologies like:
Web Designing professionals with three years of experience, who have certified skills earn $26 per hour on average, which translates to $52000 annually. Beginners can make median annual earnings of $42000.
While those are highly attractive numbers, the game becomes highly attractive if you are a web design pro. Senior designers can bring in $72000 per year and even higher if you are a freelance brand.
What was that entire rumble about SEO being dead? Let me tell you. It's not!
According to verified sources, 93% of online experiences begin with search engines.
It is the most dynamic element of digital marketing. Innovation in SEO happens exponentially with updates becoming monthly, sometimes even weekly in nature.
To be an SEO specialist you have to be certified in programs like AdSense, Keyword Planner, Long Tail Keyword Planning, Targeting Categories and subsets, Google Analytics (Analytics of any digital nature for that matter) and content optimization.
Moreover, 57% of B2B marketers still state that SEO generates more leads for them than any other marketing tactic.
These facts suggest that the job is a demanding one. You have to be extremely professional and adherent to the latest standards to accurately meet client needs.
The average annual earnings of SEO experts are $44346 per year. However, that's just an average. SEO specialists and experts, real pros, bring in more than $150,000 annually.
According to DMA, 2018, the average ROI for every $1 spent on email marketing was $32. So if you have what it takes to create high-conversion email campaigns, then the sky is the limit.
As email is one of the most critical choices for content delivery, you have to be masterful that three broad processes:
You need excellent managerial skills, as there will be content creators, graphic designers and technical people that you will direct. You will be planning and managing elements of email marketing like:
The Average Annual earnings for Email Marketing Managers are about $53,000. If you are starting out and even make 1/4th of that, you have an excellent base to advance.
"If content is fuel for the Internet, graphics are aviation fuel."
Graphic Designers get paid handsomely around the globe. The skills are complex, the demand is high, and the pay is satisfying from beginner to pro level.
The requirements are diverse and unending when it comes to graphic design. Hence you need skills like these in your pocket:
Apart from that, you have to be analytical and have strong communication skills to understand clients' visions and transform them accurately.
You can easily earn up to $20,000 annually, starting. The median annual earnings are around $45,000. However, the top 10% of designers make more than $80,000 in a year.
If you are someone with in-depth technical knowledge about responsive web design, then there is a highly satisfying career path waiting for you. User Experience Designers are critical for end-to-end web development and app deployment.
Your focal points are:
UI/UX designers lead project management teams that comprise of graphic design and testing. Therefore, managerial skills and experience is a special add-on.
According to SkillCrush, entry-level designers can easily make above $70,000 annually. If you have 3-4 years of experience, you can rake in $90,000 and above. The top-notch UI/UX designers earn above $110,000 annually.
Ecommerce is a billion-dollar market and is growing at a rate of 18% annually. Therefore, people who can devise online sales strategies and manage high converting ecommerce websites are ideally suited for this job.
You need to understand online sales funnels, user experiences, product page optimization and a lot more. You have to an expert at Call to Actions. For this purpose, you need to be an expert at understanding the target audience and crafting tailored campaigns.
You will be working closely with sales and marketing teams. It would be best if you had excellent communication skills to convey strategies and get the desired executions.
The average annual earnings of Ecommerce Specialists are $47,500. However, beginners can also easily bring in above $25,000 annually. Experienced ecommerce managers average above $80,000 per year in earnings.
Facebook is second only to Google as far as digital marketing market shares are concerned. Expert level managers with a unique eye to leveraging Facebook content and transform it into action are in super demand.
According to SproutSocial, Facebook earned $16.6 billion in advertising in 2018, 30% more than in 2017. It essentially means that corporate spend over Facebook Ads is enormous and thus calls for experts to deliver maximum ROI.
Being a Facebook Ad Expert means you have a keen grasp on technologies including Instagram and Whatsapp meaning expert knowledge about
Facebook Ad Experts earn upwards from $30 an hour and make huge on sales commissions. It is an excellent career choice if Facebook is your domain.