Jet.com Hoboken, NJ, USA
Aug 24, 2019Full time
What you'll do The Digital Brand Manager - Pets, will be responsible for the digitization of Walmart Private Brands. As the Digital Brand Manager for Private Brands: You will be the steward of the Walmart private brand portfolio. You will develop the digital brand strategy and partner with Walmart's external agency partners for brand architecture and design. You will develop annual digital operating plans for Walmart General Merchandise Private Brands on Walmart eCommerce platforms, and create/execute digital brand plans for all customer-facing interaction points. You will also work closely with the Walmart U.S. Stores brand team to drive marketing programs, new product launches, major design/packaging changes, and brand architecture consistency for shared brands. You will drive eCommerce-specific digital expansions and partner with general managers, agencies, and product development teams on launch strategies.