USE Credit Union San Diego, CA, USA
Aug 27, 2019Full time
Overview Are you Service-Driven and Innovative? USE’s marketing team is the perfect place for you! As a Marketing Campaign/Digital Specialist, you’ll have a chance to develop campaigns and coordinate across both traditional and digital channels. Do you have what it takes? Responsibilities Manages and develops marketing programs and materials such as direct mail, digital advertising, email, event support and promotions. Coordinates creative direction of promotional materials as required. Including but not limited to display materials, branch promotional signage, collateral, statement inserts, email marketing, advertising, etc. Ensures the USE Credit Union brand is maintained and that materials are compliant with credit union policy and financial institution regulations. Ensures distribution of marketing materials to all branches and sources as required in a timely and effective manner. Responsible for coordinating inventory of all marketing materials with Facilities for future distribution to branches. Works with the team to create digital campaigns in support of overarching marketing and organization-wide goals. Manages website updates and coordinates with outside departments to ensure accuracy of product information and compliance. Works with website vendor to ensure company websites follow website design best practices, is kept up to date and is reflective of the USE Credit Union brand at all times. Works with Digital Banking Product Manager to develop strategic recommendations for website updates and the implementation of new technologies. Responsible for managing USE Credit Union’s social media presence. Including follower engagement, promotional posts, contest, collateral development and on-call complaint resolution. Maintains a monthly calendar of posts and shifts topics to ensure relevant and timely interactions with followers. Communicates marketing promotions to all employees through accurate development of Marketing Communication Briefs. Works closely with marketing staff and department managers to ensure factual information and continuity of articles. Manages ATM screen and digital signage content production for the retail branch network and related marketing partners. Manages the ordering, inventory, delivery and in some cases the installation of retail/partner marketing collateral (including digital signage) for branches, business development, lending, and other departments as needed. Directs vendors and agencies as required to attain quality/cost goals and meet goals and performance requirements. Manages the ordering, inventory and distribution of promotional items and premium items to branches and departments. Provides marketing support and development of materials for internal departments as needed. This position will not have direct reports, but will supervise third-party vendors and project teams as assigned.