Northwest Farm Credit Services

  • Spokane, WA, USA
Northwest Farm Credit Services Spokane, WA, USA
Aug 14, 2019
Full time
Northwest Farm Credit Services is in search of a Digital Marketing Analyst to join our Marketing team in our Spokane, WA headquarters location. As a member-owned financial cooperative, we help business owners in agriculture, forestry and fisheries secure the financing they need to operate and grow, and the crop insurance they need to protect their livelihoods. Our customers are primarily located in Montana, Idaho, Oregon, Washington and Alaska. Northwest FCS is a recipient of the 2019 Gallup Great Workplace Award and was named a Best Place to Work in the Inland Northwest three years running. This full-time position reports to the Director-Digital Marketing; primary functions are execution of digital marketing strategies and campaigns, administration of Northwest FCS websites, and management of marketing resource systems. Essential Duties and Responsibilities Manages marketing resource systems including researching new technologies/solutions,  coordinating implementation of new systems, evaluating and updating existing systems, troubleshooting, testing upgrades, and providing training and support to system users. Manages customer facing websites including updates to content, overall health, user experience, evolution, and effectiveness of sites; facilitates content audits. Utilizes analytics and works with marketing team and digital agency to develop digital marketing strategies utilizing tactics such as SEO, SEM, Email, display advertising and SMS to drive traffic to website. Coordinates digital advertising research, placements, and execution. Coordinates with marketing team and digital agency to respond to digital advertising requests and questions. Collaborates with Salesforce administrators, stakeholders and cross-functional teams on integrations and website developments (customer portals/communities). Provides  support for Marketing Cloud administration; assists in developing and implementing customer email and e-newsletter templates and campaigns. Participates in Marketing Cloud/Service Cloud integration project and ongoing maintenance/administration. Produces automated and personal campaigns for customer journey touch points on multiple channels including email, mobile and web