Are you an experienced digital marketer, ready to turn your love of social and digital media into results for one of Oregon’s Fastest-Growing 100 Private Companies (Portland Business Journal) and Top 100 Best Company to Work For (Oregon Business Journal - 7 Years Running)?
The Digital Marketing Manager (Paid Media) is a fast-thinking and -acting team player, with the ability to juggle multiple projects and campaigns across channels, while simultaneously adjusting on the fly to improve results.
The successful candidate will have a B2B background and strategic skillset, able to work collaboratively with the Senior Director of Digital Marketing to plan, manage, optimize, and report on a roadmap of activities custom-selected to deliver on monthly and annual lead gen goals.
This role’s key function is to maximize new customer acquisition through WWW, demand gen, paid social and digital media/PPC, retargeting email marketing programs, and more. Candidates should have a strong background in paid media, at both a strategic and tactical level and pro level skills in Google Adwords, Bing Ads, Facebook & LinkedIn Advertising, and tools including Marketo, Salesforce, and Google Analytics, Moz, SEMRush, ScreamingFrog, etc.
Success will be measured by marketing performance metrics like page rankings, quality backlinks, site traffic, email opens, CTR, CPC, CPL, and more, as well as sales and business performance metrics like MQLs, SQLs, opportunities, and won business.
The candidate will work cross-functionally with content, design, ops, and other key stakeholders, leveraging technology to strategize, build, and execute cross-channel demand generation, affiliate/influencer, partner/reseller, and brand campaigns for both Ruby receptionist and chat services.
What You’ll Be Accountable For
Your Work DNA
Work takes place in an open office setting. This position requires the ability to sit and work at a computer for extended periods of time and communicate effectively with a diverse audience in person, by phone and by computer. This position may travel occasionally.