Harvey Performance is a fun, dynamic, and fast-growing company of people who care about community, celebrating our successes, and creating opportunities for personal and professional advancement. As a Digital Marketing Specialist- Search and Ecommerce, you will help build and manage our day-to-day Amazon ecommerce strategy in partnership with the Manager of Digital Strategy and Technology to which this role reports. In this exciting and challenging role, you will have access to an industry-leading, cutting-edge marketing technology stack primed for the future, consisting of a fully integrated Pardot, Salesforce, and Episerver enabled website ecosystem.
- A passion for learning robust marketing strategies that build brand awareness, generate new leads, and drive conversions.
- An eagerness to apply your digital marketing skills to the business to help further the brand` equities of our well-established brands.
- To be comfortable working in an environment where ambition is expected and rewarded, have high standards for your work, enjoy understanding data at a granular level, and want to continue to be challenged and learn.
As a Digital Marketing Specialist- Search and Ecommerce, you will:
- Help lead our SEO and SEM efforts to generate paid and organic leads.
- Conduct ongoing keyword research to determine our bid strategy, understand our competitors’ approach, and identify tactics to yield the best return.
- Identify new marketing, product placement, or beta programs to market to on the Amazon platform, and manage all Amazon account management activities.
- Assess content for organic traffic and presence on search engines and make recommendations to improve content quality and ranking.
- Lead the creation of strong, sustainable backlink strategy leveraging industry best practices.