Email Marketing Associate

  • J. Crew Group, Inc.
  • New York, NY 10281, U.S.
  • Aug 07, 2019
Full time Email Marketing

Job Description

Overview:

J. Crew is looking for a talented email marketing associate to join our digital marketing team. The Email Marketing Associate will work on the email marketing team to drive online and in-store revenue for J. Crew. This person is responsible for deploying daily emails, helping to manage a rigorous testing agenda, executing regular A/B tests, and reporting on email performance. This position will have exposure to all aspects of email marketing and help drive the overall marketing effectiveness at J. Crew. In addition to the email marketing channel, this position will help manage the J. Crew Local channel. This position will also assist with the oversight and maintenance of the J. Crew budget. Expertise in email marketing at an eCommerce or retail company, with a demonstrated passion for the J. Crew brand, is preferred.

 

 

Primary responsibilities include but are not limited to:

  • Set-up and deploy email campaigns for J. Crew business
  • Maintain and present J. Crew domestic email performance results
  • Prepare ad hoc analyses and deep dives on J. Crew US emails
  • QA and approve all email campaigns to ensure creative content, links, and copy are correct
  • Utilize Omniture to report on email campaigns as well as site metrics
  • Partner closely with Project Management, Site Operations, Planning, and Customer Insights team on email strategy
  • Elevate our email program with deeper levels of segmentation, targeting, and personalization
  • Facilitate email invoices and maintenance of budget

Job Requirements

Preferred Qualifications:

  • 1-2 years of related experience in digital marketing
  • Strong analytical skills; proficiency in Microsoft Excel
  • Experience with Responsys ISP
  • Very strong communication and team-working skills
  • High level of organization coupled with attention to detail
  • Interest in learning about marketing financials
  • Self-starter who exhibits curiosity
  • Ability to prioritize multiple objectives within a fast-paced, changing environment
  • Aptitude to think strategically but act tactically
  • Confidence in project management and presentation skills