Digital PPC Marketing Specialist

  • Hacker USA
  • Coral Gables, Florida, USA
  • Aug 13, 2019
Full time Digital Marketing Specialist

Job Description

Are you an innovator in Digital Marketing? Are you looking for an opportunity to drive brand awareness and spearhead direct marketing campaigns? Do you prefer to work with like-minded people and cutting edge products?

If so, let us introduce you to HackerU, our global Cyber Security Education company. We are currently in the middle of rapidly breaking into and expanding in the US high-tech market. In fact, we recently opened our new US headquarters in sunny Miami, Florida. You are invited to learn more!

We are recruiting a highly creative, organized and effective Digital Marketing Specialist  to drive the digital marketing and brand awareness campaigns to the next generation of Cyber Security professionals!

If you’re an experienced, motivated, and energetic Digital Marketing Specialist looking for a family-like, fun, and dynamic work environment, this is the job for you!

Responsibilities:

  • Developing and managing multiple Digital Marketing campaigns to reach a variety of audiences 

  • Tracking and reporting on all KPIs and campaign performance metrics  to assess performance, triangulate issue sources, overall improve performance 

  • Manage and execute digital strategies across multiple platforms with creative and innovative ad content

  • Working closely with the Content Management and Marketing team to create and execute on fluid advertising objectives 

  • Generating brand awareness and actionable Leads through PPC Marketing Campaigns and other strategies as defined by the needs of the organization  

  • Proven track record of increasing and improving conversions  as measured by paid and organic growth trends 

  • Identify target audiences and devising highly creative and innovative digital campaigns that engage, inform and motivate multi-dimensional audiences to increase brand awareness 

  • Record, analyze and report on key performance metrics and campaign performance 

  • Develop and track campaign budgets for PPC ads and all digital marketing efforts and adjust bids to gain better ROI

  • Write attractive and concise copy for advertisements across various platforms, and make recommendations to develop new campaigns across multiple channels.

Job Requirements

Requirements: 

  • 5+ years of Digital Marketing experience with direct and trackable SEM/SEO responsibilities 

  • 2+ years of experience with Pay Per Click (PPC) marketing campaigns 

  • Experience with Google Analytics, Facebook Ad Manager, Paid Ad sites, PPC tracking

  • Strong PPC knowledge including tools, strategies and resources (i.e. Ad words, keyword search)

  • Experience building, managing and shaping a digital marketing campaigns 

  • Solid knowledge of website analytics tools 

  • Strong analytical thinking skills with data driven decision making capabilities 

  • Digital marketing experience across multiple platforms is highly preferred (i.e. Instrgram, twitter, Facebook, Linkedin, Google, etc.) 

  • Willing to meet the challenge of working in a fast growing hi-tech company

  • Can effectively manage a variety of complex initiatives in varying environments and cultures 

  • Ability to multitask and prioritize competing deadlines and projects

  • Highly motivated and determined to reach target-driven goals

  • Excellent command of the English language, in both written and verbal communications 

  • Behavioral elements such as adaptability, resilience, resourcefulness, enthusiastic and meticulous are highly preferred