Digital Marketing Strategist

  • IRT Management, LLC
  • Chicago, IL, USA
  • Sep 02, 2019
Full time Other

Job Description

We are looking for a Digital Marketing Strategist that will support IRT’s growing corporate office and multi-family property digital marketing presence. This role is responsible for executing digital marketing strategies, while monitoring and analyzing the digital marketing program for effectiveness. The position will be based in our downtown Chicago loop office. 

Independence Realty Trust, Inc (IRT - NYSE) is a fully integrated real estate company, currently managing over 17,000 multi-family units, 60 communities, in 17 markets.  We strive to provide our residents the best place to live and our employees the best place to add value and reach new heights. IRT has a strong commitment to hiring the most talented industry professionals, which has resulted in record growth, making the Company one of the most respected and trusted within our industry.

Duties include but are not limited to:

  • Execute digital marketing campaigns, including all traffic, conversion and optimization efforts while keeping an eye on KPI goals and maximizing ROI
  • Implement digital marketing tactics, including search engine/social marketing (SEM), pay-per-click marketing (PPC), display and re-targeting
  • Identify and drive action plans to improve conversion rates and inbound lead development and demand generation
  • Optimize Google Ads, Facebook Ads, Microsoft advertising, organic content and all other online ad/content efforts
  • Contribute towards a full funnel digital marketing program by improving conversion rates, increasing inbound lead traffic and maximizing search engine ranking
  • Improve landing page performance by providing analytics based input, a/b test ads and other creative
  • Provide input for, tag and work with a graphic designer to help analyze and run promotional email campaigns
  • Create/manage reporting and provide insights on ad, landing page and organic content performance
  • Plan and execute all pay-per-click campaigns, including vendor management, campaign data analysis and executive reporting to increase traffic and improve customer conversion rates
  • Utilize display and re-targeting campaigns to drive awareness, increase traffic and improve customer conversion rates. Analyze all campaigns utilizing web analytics tools
  • Communicate performance, insights and opportunities throughout the organization with frequent analysis and a focus on key performance metrics
  • Work with ‘in the field’ or ‘on-site’ apartment community team members to identify opportunities for executing digital marketing campaigns to drive awareness and revenue for the company
  • Use competitive analysis to create marketing strategy for gaining market share
  • Optimize images for digital marketing efforts including user experience and SEO
  • HTML experience a plus
  • Other duties may be assigned

Job Requirements

  • 3+ years of digital marketing experience in an agency or corporate marketing department managing digital marketing campaigns including paid search, display, social, re-targeting and/or organic content
  • Direct response/lead generation experience across a range of digital channels including paid/organic search/social and display
  • Ability to test activity, measure results and optimize accordingly with the goal of increasing performance
  • Must be advanced with Excel (ie. custom functions, pivot tables, VLOOKUP, macro recording etc.)