Social Marketing Strategist

  • Facebook
  • San Francisco, California, USA
  • Sep 02, 2019
Full time Social Media

Job Description

Facebook's mission is to give people the power to build community and bring the world closer together. Through our family of apps and services, we're building a different kind of company that connects billions of people around the world, gives them ways to share what matters most to them, and helps bring people closer together. Whether we're creating new products or helping a small business expand its reach, people at Facebook are builders at heart. Our global teams are constantly iterating, solving problems, and working together to empower people around the world to build community and connect in meaningful ways. Together, we can help people build stronger communities — we're just getting started.
Facebook is looking for a Strategist to lead key work streams within the Social Marketing team for FB App Marketing. With proven experience developing social content strategies for global brands, you will enjoy developing and enhancing community-driven, long-term editorial programs. The successful candidate will be tenacious, open, imaginative, precise, analytically inclined, curious, and a community champion. A champion for Facebook's social marketing strategy, with the ability to influence stakeholders. Commission and analyze research (qualitative and quantitative), collaborating with internal research teams and external specialists (social listening vendors). Previous experience will have included using data to evaluate and inform future content development, as well as supporting the business case for the effectiveness of a social marketing program.
 
 
RESPONSIBILITIE
 
  • Become an expert and champion of Facebook's Community, making sure our content is focused on the needs of our community.
 
  • Develop sharply focused creative and content briefs and deliver inspiring creative briefings, working with internal and external creative partners.
 
  • Clear and compelling presentation of strategies and ideas to stakeholders grounded in data.
 
  • Analyze Community, Cultural, Technological and Market trends to inform strategic and creative development for content.
 
  • Capture and bring to life powerful human insights.
 
  • Collaborate and support creative partners before and after briefings.
 
  • Content evaluation and optimization.
 
  • Content distribution and audience planning - partnering with comms planning team to put in place the right distribution plan to ensure content reaches the right people at the right time.
 

Job Requirements

MINIMUM QUALIFICATIONS
 
  • 10+ years experience as a planner or strategist at a social/content agency, an editorial team at a publisher, start-up, or team in-house.
 
  • Experience collaborating within matrix organizations.
 
  • International experience.
 
  • Analytical/Data experience.
 
  • Distribution planning experience.
 
  • Experience developing creative content for social channels that rolls out in series. Experience of working with creative agencies.
PREFERRED QUALIFICATIONS
 
  • MBA