CRM & LOYALTY MARKETING SPECIALIST

  • Chipotle Mexican Grill
  • Newport Beach, CA, USA
  • Sep 03, 2019
Full time Other

Job Description

THE OPPORTUNITY

Chipotle is looking for a CRM & Loyalty Specialist, responsible for managing the set up of promotional offers, assisting with the execution of email, SMS, and push campaigns in addition to assisting with the day-to-day operations of Chipotle Rewards. This includes project managing campaigns from production to deployment and post-launch analysis and tracking. Primarily, this position ensures that all campaigns are executed on time and in accordance with business goals.

 

The CRM & Loyalty Specialist will work closely with the Targeted Marketing Strategist and the Loyalty Strategy Manager to drive customer loyalty, increase lifetime value, and make customers our biggest advocates.

WHAT YOU’LL DO

  • Implement and execute outbound email, SMS, and push programs
  • Assist in the execution of various loyalty marketing campaigns across the digital and in-store landscape
  • Facilitate requests for promotion codes across organization
  • Coordinate with field marketing team on local efforts that need support from owned targeted channels
  • Work cross-functionally with multiple teams (ie. Creative, Branding, Digital Marketing, etc.) to manage and execute all campaigns in accordance with established strategies
  • Manage campaign projects with vendors a multitude of vendors, including: SendGrid, SessionM, Sparkfly, Airship, Vibes, and Adobe Experience Manager (AEM)
  • Participate in vendor management activities alongside team members
  • Plan, set up, and implement A/B tests based on recognized practices in order to optimize open rates, click through rates, and conversion rates
  • Analyze email, SMS, push delivery data to continually improve future campaigns
  • Prepare weekly recaps of CRM and loyalty campaigns
  • Create landing pages as well as manage marketing messaging on chipotle.com via our content management system
  • Support QA of CRM and loyalty campaigns

Job Requirements

WHAT YOU’LL BRING TO THE TABLE

  • 1-3 years of related marketing experience—email and other direct channels preferred
  • Passion for Chipotle and the restaurant industry with a track record of customer-first marketing
  • Loyalty experience, especially understanding of member incentives and offers, is a plus
  • Strong written, oral communication, interpersonal skills
  • Flexible and adaptable in regard to learning and understanding new technologies
  • Experience with basic HTML
  • Knowledge of CAN-SPAM and Email/SMS/Push best practices
  • A general understanding of automated marketing campaigns
  • Refined attention to detail and strong organizational and time management skills
  • Ability to multitask and juggle multiple requests and projects in a fast-paced environment
  • Ability to work independently as well as collaboratively
  • Strong judgment is required to manage competing priorities, understand scope and urgency of requests

WHO WE ARE
Chipotle Mexican Grill, Inc. (NYSE: CMG) is cultivating a better world by serving responsibly sourced, classically-cooked, real food with wholesome ingredients without artificial colors, flavors or preservatives. Chipotle had nearly 2,500 restaurants as of December 31, 2018 in the United States, Canada, the United Kingdom, France and Germany and is the only restaurant company of its size that owns and operates all its restaurants. With more than 70,000 employees passionate about providing a great guest experience, Chipotle is a longtime leader and innovator in the food industry. Chipotle is committed to making its food more accessible to everyone while continuing to be a brand with a demonstrated purpose as it leads the way in digital, technology and sustainable business practices. Steve Ells, founder and executive chairman, first opened Chipotle with a single restaurant in Denver, Colorado in 1993. For more information or to place an order online, visit WWW.CHIPOTLE.COM.

 

CULTIVATING A BETTER WORLD

Food served fast doesn’t have to be a typical fast food experience. Chipotle has always done things differently, both in and out of our restaurants. We're changing the face of fast food, starting conversations, and directly supporting efforts to shift the future of farming and food. We hope you'll join us as we continue to learn, evolve, and shape what comes next on our mission to make better food accessible to everyone.

 

Primary Location: California - Newport Beach - 9998 - 610 Newport Office-(09998)

Work Location:
9998 - 610 Newport Office-(09998)
610 Newport Center Drive
Newport Beach 92660