Digital Marketing Manager - New York City

  • Natural Cycles
  • NY, USA
  • Sep 03, 2019
Full time Digital Marketing Manager

Job Description

Natural Cycles is the world's leading startup in the area of contraception and reproductive health. We are all about education, scientific research, transparency, innovation and creating an impact. Together with a very passionate team gathered from all corners of the world we work on changing women's lives every single day. 

We are looking for a Digital Marketing Manager to join Natural Cycles, taking on the challenge to fuel our US growth through Facebook, Google Ads and other performance marketing channels. You will be responsible for and work hands-on with optimization, testing and budget allocation, with support from our digital agency.

What you will be doing

  • Manage holistic marketing and commercial calendar that aligns with global initiatives and operates as cross-functional roadmap for all marketing teams 
  • Create, analyze and manage daily, weekly & monthly reporting, as well as lead creation of ad hoc reports where necessary to support growth 
  • Test new advertising channels (that may include offline) that can potentially be added to our daily media mix
  • Work closely with our in-house creative team and any outside agencies to deliver 
  • Customer-centric messaging and best-in class creative aligned to our strategy and brand
  • Partner with R&D to help analyze web and app analytics, finding new opportunities to improve Natural Cycles’ customers journey
  • Support the Global Head of Acquisition in day-to-day responsibilities promoting growth and new customer acquisition.

Job Requirements

What skills and experience you should have

  • Bachelor’s degree or equivalent
  • 2-4 years experience in PPC ad platforms - preferably in an agency, tech startup or growth-stage company (but not necessary)
  • Experience in handling larger, multi-market budgets and working toward set cost-per-action (CPA) targets or ROI
  • You ground yourself in data and the insights it can give you, and you consider yourself highly analytical while still having a creative side
  • You have a basic understanding of web tracking (e.g. GTM) and app tracking (e.g. Adjust)
  • You’re proactive, you get things done and you’re not afraid to take on responsibility
  • Detailed and thorough - the spelling and grammar errors in the post are already making you squirm

How to apply

Apply by simply clicking on the button below, connect your LinkedIn-profile to your application and answer the questions in the application form. No CV or cover letter needed!  We know that diverse teams are strong teams, so we welcome those from different backgrounds and experiences.  Please note that only applications in English and submitted through the career site will be considered. 

About Natural Cycles

Natural Cycles is a revolutionary approach to birth control and family planning, empowering women to take informed decisions. Developed initially by two former physicists, our algorithm and app is clinically tested and backed by several international VC firms. Together with a very passionate team gathered from all corners of the world we work from our international offices on changing women's lives every single day. We have a great familiar atmosphere and a truly diverse workplace with more than 20 nationalities and 65/35 in gender diversity.