Digital Marketing Manager

  • Benchmark Education Company
  • New Rochelle, NY, USA
  • Sep 03, 2019
Full time Digital Marketing Manager

Job Description

Responsible for the development of profitable integrated digital campaigns for all BEC curriculum solutions, across online platforms. 

  • Maintain all Benchmark Web properties—eComm site and product microsites—from a marketing perspective—including user experience, usability, content strategy, web design, web metrics, and SEO.
  • Direct development of microsites from wireframe to launch.
  • Set digital marketing strategy in coordination with VPs of Marketing and Sales and PD personnel or authors, as appropriate.
  • Ensure timely communication of digital marketing strategy to relevant stakeholders, including Web development team, business owners, sales team, and customer success team.
  • Coordinate site maintenance /updates with web development team.
  • Manage annual email marketing plan and execution through Act-On.
  • Create social media calendar and oversee content development for social.
  • Provide regular analysis of campaign effectiveness.