Digital Marketing Strategist

  • The Mx Group
  • Burr Ridge, IL
  • Sep 05, 2019
Full time Other

Job Description

The Mx Group is seeking an experienced Digital Marketing Strategist to join our team. You will help our internal client services team identify, plan and use web technologies to achieve our clients’ business goals. For this position, you should be creative, strategic and technical and comfortable working with a team. There will be a mix of internal and client facing communication depending on the direction of our client services relationship managers.

Primary Duties and Responsibilities:

  • Elicit and evaluate client business needs and objectives, either from internal client services team members or directly from clients themselves
  • Map digital marketing strategies to buyer personas and/or buyer journeys using any number of channels (e.g. website, emails, search, social, display, mobile, SMS)
  • Research products, services and current strategies to identify new opportunities
  • Support client services teams with focused project management duties, including coordination with implementation teams, documentation, estimation and budget management
  • Analyze web traffic metrics, SEO/SEM reports, marketing and sales performance metrics to forecast trends and make recommendations
  • Build strong internal and client relationships through demonstrated expertise and consultative services
  • Work with Director to establish best practices in digital marketing
  • Stay up-to-date with digital technologies developments

Ideal Fit:

  • Proven work experience as a Digital marketing strategist or Digital marketing manager
  • Demonstrable experience with analytics, SEO/SEM and CRM software
  • Solid knowledge of web analytics tools like Google Analytics
  • Hands on experience with online marketing tools and practices
  • Familiarity with web and landing page design and development processes
  • Excellent verbal and written communication skills
  • Strong analytical and project management skills
  • BS degree in Marketing, Advertising or relevant field

Why you'll love working here:

At The Mx Group, you’ll find we genuinely value and support each other — as people and as coworkers — as we produce award-winning work together. You aren’t likely to find another team so focused on collaboration and so dedicated to success.

We’re proud of the environment that we’ve nurtured, and because of that, we’re always looking for new ways to brighten up our team’s work day. We’re more into lunchtime board games than drama, and we don’t mind throwing in a chili cook-off or a bags tournament here and there. We’ll celebrate the start of Friday summer hours together, and enjoy a week off at the end of each year.

Plus, we offer a full benefits package, including gym membership reimbursement, paid parental leave, medical/dental/vision insurance and a 401(k) program. In short, you’re going to love coming to work.

About us:

A leading B2B agency, The Mx Group has consistently received awards both for our work and our company culture, and are ranked among the top 5 B2B agencies in the country by B2B Marketing. Located 20 minutes from downtown Chicago, The Mx Group empowers companies with the competitive edge of modern B2B marketing. To do this, we integrate a broad set of services: Strategy. Design and content. Web and app development. Demand gen and lead management. We make it all work together to help companies attract, engage and convert more customers. For 30 years, clients have trusted us to turn their marketing investments into measurable revenue.