The Digital Marketing Coordinator should be creative and innovative, multimedia savvy, well-organized, efficient in managing projects, comfortable working with cross-functional teams, effective at leading meetings, and must excel at writing and communicating. Ultimately, the Digital Marketing Coordinator should have a firm grasp of the different digital touch points, drive highly effective digital campaigns, enhance user experience, and deliver on digital objectives and exhibit critical thinking skills and strong problem-solving skills.
Duties for the Digital Marketing Coordinator include tracking campaign progress, managing projects for the marketing team, organizing execution with cross-functional teams, developing various digital marketing materials, sourcing images and artwork, collating content, updating online assets, streamlining digital marketing production, managing the production and approval process, and handling general digital marketing activities.
Support all marketing initiatives
Implement integrated marketing plans across all vehicles
Create digital initiatives that will extend into sponsorships and other partnerships
Work with marketing team and agencies to create branded, relevant, traffic-driving campaigns
Support marketing and cross-functional teams by coordinating and collating content, as well as managing projects and implementation
Set up tracking systems for marketing campaigns and online activities, and make recommendations for optimization
Manage approval processes and traffic all marketing and advertising to appropriate channels
Organize and streamline complex plans into user-friendly concepts
Manage applicable agency and vendor relationships, including invoicing and budgeting
Provide weekly status updates for all projects, and daily updates as needed
Maintain strict confidentiality of sensitive information
Simplify complex data into a user-friendly format such as graphs, charts and other visual aids with key takeaways and recommendations for internal teams, including management
Edit marketing material
Develop and source content for digital platforms
Work with Consumer Relations Marketing systems
Creative thinking skills and strategic planning are an essential part in driving our digital narrative, enhancing our organization's image, improving digital communication with guests, and encouraging business growth through effective campaigns. Other requirements include
Degree in Marketing, Advertising, or equivalent
One to two years of experience in marketing, digital marketing, project management, advertising or agency account work
Active on social media
Knowledge of Content Management Systems
Excellent copywriting and copy editing skills.
Highly organized with impeccable attention to detail
Strong computer literacy
Critical thinker with strong problem-solving capabilities
Ability to comprehend and interpret competitor strategies and consumer behavior
Ability to gather large amounts of data and convert it into meaningful analysis
Ability to work under pressure and meet strict deadlines
Knowledge of web analytics
Strong presentation skills.
Proficient in Microsoft Office, Photoshop, and web editing packages.
Ability to remain in a seated position for sustained periods of time.
Must be able to lift or carry 30 pounds.