Social Media Manager

  • Taboola
  • NY, USA
  • Sep 06, 2019
Full time Social Media

Job Description

Taboola’s Digital Marketing & Social Media Specialist will drive the success of our global social media, web, and digital media channels. You’ll work across social networks and website properties to drive brand awareness and engagement with our audience. 

You’ll design branding campaigns (both paid and organic), conduct media buying across digital channels, craft social media posts, manage our social media communities, create videos, identify and engage influencers, track and optimize social media metrics, and more!

Our ideal candidate will be an enthusiastic social media and digital marketing specialist with knowledge and experience operating in B2B technology markets.

In this role you will:

  • Design, execute, optimize and measure social media and content campaigns (organic and paid) in order to support branding efforts
  • Partner with design, PR, geomarketing, product marketing and acquisition teams to deliver top tier online experience
  • Use social listening tools to generate insights, fuel social conversation
  • Manage multi-channel communications on Twitter, LinkedIn, YouTube, Facebook and Instagram, supporting our global teams
  • Engage in conversations in all relevant forums and community groups
  • Execute and optimize the publishing of online blog and resources content
  • Use web marketing techniques, SEO optimization and other tactics to increase visibility, engagement, and loyalty and traffic across web and social channels
  • Continually test posting and content strategy to determine the optimal approach to reaching and engaging various segments of our target audiences
  • Monitor and report on ROI metrics showing impact and alignment with overall marketing, sales and business objectives (including social media, email, blog and resources)
  • rums and community groups, monitor social media platforms, discussion forums to engage in conversation
  • Execute and optimize the publishing of online blog and resources content
  • Use web marketing techniques, SEO optimization and other tactics to increase visibility, engagement, and loyalty and traffic across web and social channels
  • Continually test posting and content strategy to determine the optimal approach to reaching and engaging various segments of our target audiences
  • Monitor and report on ROI metrics showing impact and alignment with overall marketing, sales and business objectives (including social media, email, blog and resources)

Job Requirements

  • 2-4 years experience in digital marketing, social media, and web in B2B organization
  • Experience building social media strategy for a B2B brand. Executing on that strategy, and reporting results.
  • Experience with organic and paid channels on LinkedIn, Twitter, Facebook, and Instagram; and social management tools (ex. Buffer)
  • Familiarity with SEO
  • Wordpress whiz, basic HTML and Drupal skills preferred
  • Strong creativity and passion for creating responsive, interesting content
  • Strong organizational skills with sharp attention to detail