Purpose of Position
The Senior Marketing Manager will lead the Search Marketing Team. The overall purpose of the role is to drive relevant search traffic to Rentokil’s portfolio of websites and social channels. A key element of the role will be ensuring that our Search Strategy is fit for purpose and addresses any external changes; such as changes in the Google’s Search Algorithm, or changes in target audiences’ search behaviours.
The Senior Marketing Manager will be accountable for helping to identify the keyword set that drives maximum profit across our target sectors. This keyword set will be used to inform our on-going Digital Content Marketing Plan, will form the basis of our Paid Search Strategy and approach to targeting and nurturing B2B brands. The target sectors are national B2B brands and Residential customers.
The Senior Marketing Manager will support the creation of our Paid Search Strategy and will lead the tactical implementation of this strategy across the Rentokil.
The Senior Marketing Manager will collaborate with the Digital Performance team at RNA, who is responsible for the Technical SEO performance of our current web estate this will include SEO content recommendations, maintenance of sitemaps and backlink profiles. Collectively, this team will determine our local search performance approach; covering all elements of local search - local citations, local backlink profiles, GMB listings, local reviews and local web pages targeting key cities. The digital assets to support the delivery of our organic performance will be delivered by the M&I Marketing Services Team along with the Digital Performance team at RNA.
In-line with Retokil’s acquisition strategy, the Senior Marketing Manager will support regional marketing teams in the migration of acquired brands to Master Brands and our approach to maintaining the search performance of acquired websites.
The Senior Marketing Manager will work closely with the Director of Digital Experience to define our future digital estate, to deliver Rentokil's growth targets while maximising the ROI on our Digital Marketing spend.
Primary or Key Responsibilities
To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Responsibilities and essential job functions include but are not limited to the following:
The Head of Search Marketing is accountable for driving the ROI across our search marketing activities this will include defining a holistic data based Search Strategy including:
The key elements of the role are detailed below:
Maximising Return on Investment - Data Driven Insights and Revenue Attribution Modelling
Developing our Digital Expertise
Program of Study
High School Diploma or GED
Years of Experience
Type of Experience