Solutions Marketing Manager - Insurance

  • Mendix
  • Boston, MA, USA
  • Sep 09, 2019
Full time Marketing Manager

Job Description

Mendix is on a mission to fundamentally reinvent the way applications are created, by abstracting the process and enabling everyone who has a stake in an enterprise’s digital future — business people and analysts, web developers, software engineers, even CEOs — to meaningfully participate, thereby creating better applications faster. Our goal is simply to create the future of software development.
Solutions Marketing Manager – Insurance
As part of a massive investment in marketing to support our market-leading growth, we are looking for a dynamic, creative, and results-oriented Solutions Marketing Manager. Our ideal candidate is someone who understands solution marketing as ranging from solutions that are based on market needs served by messaging, packaging, and pricing; to solutions that are based on market needs served by product integrations. We’re looking for candidates with backgrounds that demonstrate excellent written communication skills, technical awareness, and a track record of successfully matching technologies with use cases and industries to create solutions.
Responsibilities Include:
-Gathering input from market research, sales teams, customer interactions, and knowledge of product roadmap to identify sufficiently large, specific, targeted use cases and/or industries where Mendix is differentiated. 
-Creating the messaging and positioning that maps the value of Mendix for this specific use case and/or industry.  This may include messaging briefs, persona development, competitive positioning, and other source documents.
-Collaborating with demand generation, lead conversion, PR, and AR stakeholders. Act as SME for Campaigns around these solution areas, and deliver demos, content, and assets for successful execution. 
-Partnering with Sales Enablement to educate sales teams on solutions offerings.
-Connecting with Product Management to inform the long-term product roadmap as is necessary to continue delivering high-quality solutions content and programs.

Job Requirements

Ideal background: 
Demonstrated success marketing a software product or solution designed specifically for customers in the Insurance industry.
Understanding of current trends in InsureTech, such as the impact of AI, Chatbots, IoT, and P2P on traditional companies and processes.  
5-10 years of relevant professional experience.
Comfort working across geographically dispersed teams. 
Familiarity with technologies and processes central to application development, such as agile application development methodologies, application lifecycle management, DevOps, modern application frameworks, and the IaaS/PaaS technology space.
Success in marketing complex products or solutions, such as those that span different companies’ product lines, those that span several industries with identified pain points, or those that offer a horizontal platform that is applicable to numerous use cases.
Experience interacting with external customers to gather market and pain point data and information.
Strong focus on delivering the best possible outcomes to our customers.