Children’s National Medical Center Silver Spring, MD, USA
Aug 29, 2019Full time
The Public Relations Manager develops and oversees implementation of external communications strategies that support the organization's strategic goals. Promotes and protects the excellent reputation of the organization and ensures broad understanding of the value and relevance of the organization to all stakeholder groups through both earned and owned media channels. Oversees a variety of external communications needs, including the creation of comprehensive external communication plans for major announcements. Oversees a team of media relations and social media staff members. Generates robust, positive coverage of organizational news, events and accomplishments, helps establish Children's National experts as national thought leaders, promotes the discoveries of the research enterprise, promotes pediatric health information of value to the public and engages key audiences through compelling content. Serves as a key member of the organization's crisis response team. Serves as an organizational spokesperson. Organizes and manages events such as press conferences. Serves as liaison with local and regional communications officials; and works with department and hospital management on crisis and issues communications. Maximizes use of the department's media research/distribution/analytics platforms, researching and recommending appropriate tool kits for advancing the public relations functions.